Saturday, 1 December 2012

Ladurée in Antwerp

The last weeks there have been rumors that the royal house of macaroons, Ladurée is coming to Antwerp. This rumor has been confirmed by banners that were hanging behind a window in a shop at the Schuttershofstraat. The banner says that Ladurée is looking for new shop assistants. Uuuh, I'd like to apply for the job!

Ladurée is known for its sweet, delicate and colorful macaroons. The little cookies were invented in the 1930's by Pierre Desfontaines, the grandson of Louis-Ernest Ladurée. Since then, the delicious cookies have gained a certain luxury status in our contemporary society, thanks to 'Gossip Girl' and the movie 'Marie Antoinette'.

The boxes that the macaroons come in, are already a collector's item on their own. Some top notch designers such as Alber Elbaz and Matthew Williamson have already cooperated with Ladurée in the past. The high-end macaroon brand already had shops in Paris, Tokio, Genève and London, and now it has one in Antwerp as well. I can't even tell how excited I am to buy my first box of Ladurée macaroons!

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